The 84 billion dollar industry

According to some research, the yoga industry is worth over $84 billion worldwide and an average yogi spends $62,640 over his or her lifetime on classes, workshops, and accessories. Surprising? Not really. In the US, one of the biggest markets, the increase in the obese population and a better health awareness drove the growth.

In 2017 already, ‘Yoga’ along with words like ‘Facebook’ and ‘Twitter’ were among the top fifteen most popular words in the British society.

A mat, 2 blocks, and prayer beads please!

In the entire world, “yogis” have colonised the streets and have stopped wearing proper clothes. In Singapore, unless you are around the bus stops on the morning commute, people dress almost exclusively in exercise gear. Americans spend $16 billion on yoga classes, clothing, equipment, and accessories each year. Ages 25 to 34 spent the most on active wear.

A little midlife crisis, please!

The number of over 50s practicing yoga has tripled over the last four years. Yes! As Claire Dederer* puts it in her book*: via the calming effect of yoga, the postboomer-female attempt to transcend her anxious perfectionism by being more perfect herself.

In Singapore only, 12 percent of the residents are above retirement age, with that figure set to rise significantly. Some fitness studios already leverage on this aging population to differentiate their offering. Helped by the health promotion board, wellness is on the rise for the last 10 years. Little test: walk in the city and count the number of studios you cross along the way.

Key findings and statistics about yoga:

  • The number of American men doing yoga has more than doubled, going from 4 million in 2012 to 10 million in 2016
  • The number of American adults over 50 doing yoga has tripled over the last four years to reach 14 million.
  • 75% of yoga practitioners participate in other forms of exercise including running, cycling, biking, hiking, etc
    The Asia health and fitness industry grew by 5.7 per cent a year between 2014 and 2018, according to US-based firm Market Research, and is expected to hit 6.4 per cent annually between 2018 and 2023.

 

Given the constraints of most family’s lives these days, there really is nowhere to go but in. And yoga is the perfect representation of it.

 

Sources

Yoga is on the Upswing in North America


Poser: My Life in Twenty-three Yoga Poses, Claire Dereder,

New survey reveals the rapid rise of yoga — and why some people still haven’t tried it

Yoga as an extreme sport

More than 300 million people are getting their asana on in yoga studios, ashrams, back yards or goat farms. Far away is the era when it was strictly reserved for the higher castes of India. We found some of the craziest yoga variations for you. Will you be brave enough to try?

On 2 wheels

Yoga doesn’t only borrow the shorts from cyclists. You haven’t heard about her yet but Viola Brand is a star in her discipline: artistic cycling. She combines some yoga and dance techniques… on a bicycle. If you think you nailed your handstand, I suggest you to watch some of her tricks in this video. She brings the peacock to the next level.

 

In India, Gugulotu Lachiram Naik created his yoga style after being inspired by some bike stunts he saw on television. He combines his love for motorbikes to his love for yoga and created a very unique and extreme routine. Would you dare?

Breakdance yoga

Yoga and breakdancing are both about flexibility, balance, and focus. It is naturally that some passionate dancers and yoga practitioners merged them.

Made popular in New-york by Anja Poter, Breakti, as it is called, combines funky street dance moves (including arm balances called “freezes”) with yoga postures. The result is a fun and playful “breakfklow” that aims to offer something beyond the experience of a traditional class. The trend has already been noticed and adopted by some famous brands. To practice it: listen to some hip-hop music, throw on our hoodies and dig into the floor. Is Master Sree ready for some b-boy moves?

Khanda Manda Yoga

Khanda Manda Yoga is said to be one of most terrifying and difficult sadhana. It is said that the practitioner of Khanda Manda Yoga cuts off his own arms and legs with a sharp cleaver, and throws them into a roaring fire. After twelve hours these limbs reemerge from the fire and rejoin his body thus giving him a re-birth. Shirdi Sai Baba was famous to know all Yogic Practices. He was also well-versed in the six processes including Dhauti (Stomach-cleaning), and separating his limbs and joining them again.

This is not a recommended practice on our planet but maybe you’re reading this article from another yoga planet.